- :: Portfolio :: PR - Campaign :: BTL
BTL
It is a personal appeal to the TA: sales promotion, merchandising, printed materials and personal appeal.
Examples of realized campaigns and actions in the Photo reportage
|
|
One of the most effective ways to increase sales, meant for the final consumer.
The key point is instant contact with the target audience.
Methods of influence
:: Sampling - free distribution of the product :: Advice for buyers :: Distribution of promotional products :: Gift with purchase :: Lotteries, contests |
|
|
Focusing on the brand. Indication, through the bright visualization, of the goods, among many others on the shelf.
Methods of influence
:: Mystery Buyer – Control of service quality and attitude to the product :: Merchandising - correct location of the goods, control over distribution of printed materials :: Increase of sellers loyalty - methods to ensure favorable attitude of a seller to the product
|
|
|
This is an individual appeal to a consumer, without intermediaries between the buyer and the product.
Methods of influence
:: Direct Sales :: Mailing :: Email shot |
|
|
Unconventional, provocative and low-cost methods.
Methods of influence
:: Virus advertising - interesting messages referring to the brand. Consumers shall send the information to each other by themselves :: Provocation is used when standard techniques are not enough :: Graffiti (commercial) - the brand effectively fits into `cosm_`cosm_`cosm_`cosm_`cosm_`cosm_`cosm_`cosm_`cosm_`cosm_`cosm_`cosm_`cosm_`cosm_`cosm_`the urban environment of metropolis :: Flash mobs - planned actions of the crowd |
.jpg)
